Team Unity Uses Geo-Targeting to Mobilize Black Voters In Georgia
Fight fire with fire.
Republicans use mapping to gerrymander with scientific precision so they can cling to power. Grassroots groups should use the same mapping tools to mobilize voters. They're fast, easy to use and very affordable.
Team Unity is a collaboration of grassroots organizations that have come together over the last three election cycles to improve the efficiency and effectiveness of their collective Black voter education and mobilization strategies. See how Team Unity uses geo-targeting to mobilize voters in Georgia after another round of partisan Republican redistricting. Work smart, not hard. Plus it saves money!
Where are the 159 counties in Georgia? What is their racial composition? Which counties have the largest % of Black voters? Which congressional districts have counties with high Black voter %? How redistricting impacts Congressional races? Use this interactive StoryMap.
Republican gerrymandering
Republicans use 'cracking' to divide Black voters into different districts to dilute their voting power. Republicans use 'packing' to stuff Black voters into a district like GA-02 to make it easier for Republicans to win in other districts.
Why are district boundaries important? It allows politicians to pick their voters and create conditions where the party drawing the maps can create favorable electoral conditions.
Republican lawmakers passed this map earlier in December during a special session and Gov. Brian Kemp signed the bills. Groups that sued the state over the 2021 districts say the GOP’s maps fall short of the judge’s order because they move around voters in a way that still denies Black voters representation.- AJC
Team Unity uses frugal innovation
Throwing money at a problem isn't the answer. Team Unity uses frugal innovation and street smarts instead. The result has been increased turnout among black voters. In 2024 the coalition has a specific goal of increasing black voter turnout in Georgia by at least 10% in 54 counties that represent 90% of the black vote. Many of these 54 counties are in Republican held congressional districts. So increasing the Black voter turnout there could help elect more Democrats.
TakeAway: Fight fire with fire! Use technology to mobilize voters.
Deepak
DemLabs
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